For Overseas App Developers & Game Publishers

China may already be
your next market.
Don't enter it blind.

Overseas apps often discover China demand before they have a China structure. HEYOU helps you assess whether China is legally viable, commercially worth pursuing, and what it takes to run compliant growth campaigns.

iOS #1
One of the world's most commercially attractive
iOS markets outside the United States
100M+
High-value iOS users in China — many already
able to find and download your app today
Step 1
Most developers who see China as an opportunity never act on it. HEYOU exists to change that.
China compliance, straight from the inside.
10 years · 300+ campaigns · Trusted by international brands entering China
For independent studios and mid-size publishers

China is attractive.
It's also genuinely complex.
The question is whether it makes sense for you specifically.

Most independent studios never get past the "too complicated" stage — not because China is impossible, but because no one has given them a straight answer about their specific situation.

We hear this a lot
"It's too complicated."

The rules are real. But the path is well-defined for developers who know what they're walking into. Most complexity comes from not knowing which rules actually apply to your specific game — not from the rules themselves.

We hear this a lot
"I'm not sure it's worth it."

That's exactly what the $1,500 Readiness Report answers — before you spend anything else. We'll tell you directly if the economics don't work at your current scale. An honest no is worth more than an expensive maybe.

We hear this a lot
"I don't want to lose control."

You don't have to. Establishing your own Chinese entity — rather than relying entirely on a local operator — is what keeps your IP, your revenue share, and your decisions in your hands.

That's the gap HEYOU was built to close. We give you a specific, honest picture of what China entry looks like for your app — before you commit to anything.

See what the $1,500 report includes →
Who this is for

We work best with teams serious about China

  • Your app or game already has organic traction or revenue in China
  • You're ready to invest in a real compliance foundation — not just exploring
  • You don't have a China team and need end-to-end coordination
  • You want honest advice, including a clear no-go if that's the right answer
  • Your advertising budget for China will be meaningful — not experimental
Learn more about HEYOU →
🎮
Mobile Games & Game Publishers
Our primary vertical — ISBN pathways, publisher matching, full compliance
✈️
Apps Targeting Chinese Outbound Travelers
Reach Chinese users before they travel — compliance & entity setup
📚
Adult Language & Skills Learning Apps
Non-K12 education platforms with real demand from Chinese adult learners
A note on compliance scope

China compliance is often presented as a long list of licenses with price tags to match. Not every app needs everything. HEYOU starts with the narrower question: what is the minimum viable compliance path for your specific app, business model, and growth objective?

China on your radar? Find out if it's worth a serious look.

Answer five questions and get a directional read on whether your situation warrants a serious China entry assessment — and whether the $1,500 Readiness Report makes sense for you right now.

This 2-minute check tells you one thing:

Whether your situation warrants a serious look at China — and whether the $1,500 report is the right next step.

It won't tell you what licenses you need, what it will cost, or how long it will take. That's what the $1,500 China Readiness Report is for — delivered by a specialist who has reviewed your specific app and situation.

Get started

Start with clarity,
not commitment

The $1,500 China Readiness Report gives you a complete picture before you spend anything more — including a direct go / no-go / partner-required recommendation for your specific app and category.

Get Your China Readiness Report — $1,500 →

Includes a 30-minute walkthrough call · Delivered within 5 business days

Your $1,500 report fee is fully deducted if you proceed to China Entry Service.